It is important to devise suitable Pay Per Click (PPC) management strategy for your business. In the standard PPC world, the best practices are those that are governed by personal works on what might work and what might not. There are some basic rules which are common for such intuitive strategies.
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original ppc company. Very helpful keyword selector tools.
Google AdWords has an advantage above many others in that the changes you make to your ads are reflected in real-time. Meaning that most of the ads can be changed rather easily, and you can immediately test out whether your ad is working or not. Due to this good feature, I suggest that you at least do a few tests on the type of ads that you may be running. Some ads work better than others and if you change things over a course of a week or two, you’ll have a better glimpse of what works and what doesn’t. Also have a good observation at your traffic and how well those ads convert.
Whatever the number is, local search is undoubtedly the most untapped opportunity in ppc agencies. You want to sell weight loss plans, MP3 downloads, high definition TVs, or mortgages nationwide on Google? You can do it, but you’d better strap on your gladiator helmet and prepare for a fight. But if you’re an accountant, plumber, painter, repair shop, or podiatrist, it’s an easy victory. In most local markets, your internet competitors have no idea what they’re doing.
Understanding how the ppc companies work, and the tweaks you can employ when setting up your campaign, can save you mega dollars. Don’t accept the default settings suggested by, for instance, Google AdWords. These will have your ad running 24/7 to every country in the world. Is this what you want, or do you want to target US visitors only, from, say, 8 am to 10 pm? Knowing this tip alone will save your ad spend.
The point of all of the above is pay per click advertising is a quick process. Given this, why would you enter into a year long agreement with any PPC firm? You shouldn’t. You have no idea if they can produce and really provide them with no motivation to do so. They are going to get paid for a year anyway, so what’s the rush for them? There is none and that usually means bad news for you.
Use images to add excitement to the page. They must complement the text. Too much text frightens the reader. A good PPC company with better PPC services ensures that there are catchy headlines and attractive text.